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Ch.
6: Fantasies for Sale: Marketing American Culture
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Adbusters.Org
http://www.adbusters.org/
Adbusters is an organization that works to promote an
anti-consumerist vision, by pointing out (mainly through spoof
ads) the marketing techniques and slippery tactics of corporate
images, advertisements, and promotional opportunities, a
movement called culture jamming. They are also heavily involved
in National Buy Nothing Day. If nothing else, the ads themselves
are quite amusing to see.
The American Advertising Museum
http://www.admuseum.org
This museum's Web site includes an excellent timeline of
American advertising and photos of old magazine ads.
Media Watch
http://www.mediawatch.com
Media Watch distributes educational videos, media literacy
information, and newsletters to help create more informed
consumers of the mass media. An especially useful tool is the
Media Watch Archive, which features substantive readings on
race, sex, and violence in the media.
Obey Giant
http://www.obeygiant.com/articles.html
This site was created by signposter artist Shepherd Fairey,
creator of the Andre the Giant Has a Posse sticker. Besides a
thorough mission statement regarding his ever-present art, the
articles section of this site contains the artist's personal
thoughts and analyses of what signs and advertising mean about
iconography in pop culture.
Salon.com: Advertising and Media
http://archive.salon.com/archives/2000/col_shal.html
In this commentary in the online magazine Salon, a media critic
discusses the advertising industry with topics ranging from the
success of Super Bowl commercials to the psychology behind
corporate mascots such as the virtuous Pillsbury doughboy and
the luckless Trix rabbit.
Stay Free Magazine
http://metalab.unc.edu/stayfree/
This is an incredible journal of marketing, American culture,
and commercialism. The site includes online subscription
services, as well as an archive of earlier issues, which feature
fake ads, pop-culture tirades, and well-written articles, many
of which are by Editor Carrie McLaren. This is a more
investigative, streamlined version of Adbusters.
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