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Themes from Fast Food Nation
The themes listed below are
sometimes repeated when they fit more than one larger theme group. Keep in mind
when choosing themes to research, make sure you get as specific as possible. For
instance, instead of choosing "marketing" pick one of the themes that
falls under the "marketing" category. Marketing itself would be too
broad; "marketing tactics" would be better because it is more
specific. Remember, you are to pick 3 or 4 themes to do
preliminary research on, and after that you will narrow your essay to one theme.
marketing
- brand
recognition
- marketing
tactics
- targeting
children
- ads
in schools
- popularity
of Ronald McDonald
education
- private
companies sponsoring "educational materials"
- ads
in schools
- work
replacing school for teens
real estate
children's diets/health
food quality
American Dream gone awry
- suburban
sprawl
- takeover
of mom & pop shops
- dumb-ing
down of skilled workers, replacing them w/ machines
- abuse
of federal loan system (vs. free enterprise)
- system
opposes individuality
McDonaldization of
America
- converting
other markets to McDonald's "brand" of capitalism
- company
growth-a "new" way to do business
- franchise
abuse
- corporate
"religion"
- popularity
of Ronald McDonald
employment
- poor
working conditions
- exploitation
of teen workers
- "ego-stroking"
and manipulation of workers
- exploitation
of immigrant workers
- "ego-stroking"
and manipulation of workers
- high
turnover
- lack
of individuality in the workplace
- minimum
wage
- high
rate of violence in the workplace
- anti-unionism