Skyline College
Business Division
Marketing


 
 Degree
 Certificate
 
 
 
The Marketing Program provides basic skills for employment in a people-oriented environment. Program offerings emphasize the humanistic side of business with classes focusing on interpersonal communication, presentation techniques, marketing and promotion, customer analysis, and interactive business skills.






ASSOCIATE IN SCIENCE DEGREE WITH A MAJOR IN
MARKETING

Required Courses

Units

BUS. 200 Introduction to International Business

3

BUS. 290 Introduction to Marketing Strategy

1.5

BUS. 291 Marketing Tactics

1.5

BUS. 292 Introduction to Marketing Promotions

1.5

BUS. 293 Internet Marketing Strategies

1.5

BUS. 294 Introduction to Selling

1.5

Plus 7.5 units from the following:

BUS. 100 Introduction to Business

3

BUS. 101 Human Relations at Work

3

BUS. 103 Introduction to Business Information Systems

3

BUS. 107 Dealing with Difficult People

1

BUS. 109 Working with People Worldwide

1

BUS. 120 Mathematical Analysis for Business

3

BUS. 123 Statistics

3

BUS. 150 Small Business Management

3

BUS. 183 Building High Performing Teams

1.5

BUS. 190 Retailing, E-Commerce & Buying

3

BUS. 205 Business Ethics 3

BUS. 221 Intercultural Business Communication

1.5

BUS. 225 Foundations of Global E-Commerce

1.5

BUS. 226 Global Business Negotiation

1.5

BUS. 279 Import/Export Management

1.5

BUS. 670 Business Work Experience —Internship in Marketing

1-3

FASH 151 Fashion Merchandising

3

TOTAL REQUIRED UNITS IN MAJOR AREA

18

Plus General Education and other requirements for the Associate degree (refer to Associate Degree Requirements).

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MARKETING CERTIFICATE

Required Courses

Units

BUS. 200 Introduction to International Business

3

BUS. 290 Introduction to Marketing Strategy

1.5

BUS. 291 Marketing Tactics

1.5

BUS. 292 Introduction to Marketing Promotions

1.5

BUS. 293 Internet Marketing Strategies

1.5

BUS. 294 Introduction to Selling

1.5

Plus a minimum of 7.5 units from the following:

BUS. 100 Introduction to Business

3

BUS. 101 Human Relations at Work

3

BUS. 103 Introduction to Business Information Systems . . 3

 

BUS. 107 Dealing with Difficult People

1

BUS. 109 Working with People Worldwide

1

BUS. 120 Mathematical Analysis for Business

3

BUS. 123 Statistics

3

BUS. 150 Small Business Management

3

BUS. 153 Planning A Business Startup

2-3

BUS. 181 Personal Power and Leadership

1.5

BUS. 183 Building High Performing Teams

1.5

BUS. 190 Retailing, E-Commerce & Buying

3

BUS. 205 Business Ethics 3

BUS. 221 Intercultural Business Communication

1.5

BUS. 225 Foundations of Global E-Commerce

1.5

BUS. 226 Global Business Negotiation

1.5

BUS. 279 Import/Export Management

1.5

BUS. 670 Business Work Experience — Internship in Marketing

1-3

FASH 151 Fashion Merchandising

3

TOTAL REQUIRED UNITS

18


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Skyline College
3300 College Drive
San Bruno, CA 94066
(650) 738-4100