SELF-PROMOTION STRATEGIES
You have identified the preferred skills you want
to use in your next position. Yet, before you can leverage those skills you
need to determine an effective marketing strategy and develop your promotional
package. The key to effective marketing requires you to know yourself, research
the position and company, identify your competitive advantage and present yourself
in the most positive light. Do you want to:
Seek a Promotion
Make a Lateral Move
Seek a New Position
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Seek a Promotion
Market yourself internally for a new position
in your organization and move up?
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- Discuss your desire for promotional opportunities
with your manager/supervisor.
- Use performance appraisal discussions
to reinforce past/current accomplishments on the job.
- Review your Core Skill Wheel to Brainstorm Potential Accomplishments.
- Write Accomplishment Statements
to highlight and provide evidence of your skills.
- Identify how your past experience can
benefit the position and organization. Prepare for discussions on weaknesses
and areas of challenge.
- Target your resume and cover letter to
the position you want. Make sure the documents reflect your working
knowledge of the organization, its operations and goals.
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Make a Lateral Move
Market yourself to a new department and make
a lateral move to a different position?
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- Conduct Informational Interviews with
colleagues from the department of interest. Aim to develop a relationship
with the hiring person.
- Evaluate the needs of the desired position
and identify the unique skills and experience you bring to the position
and department from your Core Skill Wheel and Personal Skill Profile
- Evaluate the skills and skill sets you
need to develop to enhance your marketability from Skill Development
Plan and your Portable Skill Sets.
- Prepare an Individual
Development Plan.
- Target your resume to the position you
want and seek feedback from supportive colleagues in the organization.
- Write Accomplishment Statements
to prepare for interviews.
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Seek a New Position
Market yourself for a different position
or industry.
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- Identify the transferability of skills
from previous experience to the new position.
- Target Your Competitive Advantage for
Skill Sets.
- Use Portable Skills Set to Provide
Marketing Terminology.
- Target your resume and cover letter to
the position(s) and organizations you want to work for.
- Develop your network: both professional and personal to help you set up interviews with potential employers.
- Join professional associations in the
field, become an active member by assisting in events, taking a leadership
role, etc.
- Conduct research on the company to learn
about their goals and culture.
- Participate in internships, volunteer
or conduct informational interviews to gain experience and demonstrate
your interest in the field.
- Peruse newspaper ads, State Employment
Agencies, College Career Centers and look at the job listings.
- Write Accomplishment Statements
highlighting key skills and experiences for the new position.
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