SELF-PROMOTION STRATEGIES

You have identified the preferred skills you want to use in your next position. Yet, before you can leverage those skills you need to determine an effective marketing strategy and develop your promotional package. The key to effective marketing requires you to know yourself, research the position and company, identify your competitive advantage and present yourself in the most positive light. Do you want to:

  • Seek a Promotion
  • Make a Lateral Move
  • Seek a New Position

    Seek a Promotion

    Market yourself internally for a new position in your organization and move up?

    • Discuss your desire for promotional opportunities with your manager/supervisor.
    • Use performance appraisal discussions to reinforce past/current accomplishments on the job.
    • Review your Core Skill Wheel to Brainstorm Potential Accomplishments.
    • Write Accomplishment Statements to highlight and provide evidence of your skills.
    • Identify how your past experience can benefit the position and organization. Prepare for discussions on weaknesses and areas of challenge.
    • Target your resume and cover letter to the position you want. Make sure the documents reflect your working knowledge of the organization, its operations and goals.
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    Make a Lateral Move

    Market yourself to a new department and make a lateral move to a different position?

     

    • Conduct Informational Interviews with colleagues from the department of interest. Aim to develop a relationship with the hiring person.
    • Evaluate the needs of the desired position and identify the unique skills and experience you bring to the position and department from your Core Skill Wheel and Personal Skill Profile
    • Evaluate the skills and skill sets you need to develop to enhance your marketability from Skill Development Plan and your Portable Skill Sets.
    • Prepare an Individual Development Plan.
    • Target your resume to the position you want and seek feedback from supportive colleagues in the organization.
    • Write Accomplishment Statements to prepare for interviews.

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    Seek a New Position

    Market yourself for a different position or industry.

     

    • Identify the transferability of skills from previous experience to the new position.
    • Target Your Competitive Advantage for Skill Sets.
    • Use Portable Skills Set to Provide Marketing Terminology.
    • Target your resume and cover letter to the position(s) and organizations you want to work for.
    • Develop your network: both professional and personal to help you set up interviews with potential employers.
    • Join professional associations in the field, become an active member by assisting in events, taking a leadership role, etc.
    • Conduct research on the company to learn about their goals and culture.
    • Participate in internships, volunteer or conduct informational interviews to gain experience and demonstrate your interest in the field.
    • Peruse newspaper ads, State Employment Agencies, College Career Centers and look at the job listings.
    • Write Accomplishment Statements highlighting key skills and experiences for the new position.
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    Back to Your Career Roadmap To Conclusion of SkillScan Online